Our Process = Your Success

1. Consultation

We believe listening to you is paramount to understanding your goals and timeline. We are excited to meet with you to develop a strategy to sell your home. We want to know what your expectations are, when your ideal closing date is, and what you are looking for from a real estate agent, so we can make sure to exceed your expectations.

2. Home Prep

We will help get your home ready to sell by making it look beautiful before it goes on the market. This may include painting, home repairs, cleaning, and staging. We have sold a lot of homes and each one is unique in its needs prior to listing. We will explain our rationale for any recommendations we make, but will never push you to do anything you’re uncomfortable with.

Coldwell Banker offers a program called “RealVitalize®” that allows you to fund the improvements you make prior to selling, so you don’t have to lay out money to get your home ready to sell. Small changes can have a profound impact on the value of your home so we make it easy for you to invest.

3. Pricing Strategy & Data

The right price for your property is not determined by an agent or seller - it's determined by current market conditions and active, pending and past home sales. We will perform a comprehensive analysis of your home’s value based on present market conditions in Brookline, Newton, Boston or surrounding areas, along with comparable past sales of properties similar to yours while also factoring in our own deep knowledge of the market and the subtleties of your home. We will review the data and pricing strategy with you to ensure you have the most up to date information related to your home’s value and are comfortable with the listing price.

4. Valuable Resources

We will introduce you to our network of certified professionals including painters, electricians, plumbers, stagers, attorneys, and other home service professionals who will assist you throughout the home selling process. We have a long list of home service professionals that we can recommend.

5. Luxury Photography

We know how vital photos are to presenting your home to prospective buyers, so we go the extra mile and pay our team of professional photographers additional money to showcase your home in the best, most creative ways possible. We believe photos and price are the single most important part of the marketing we offer so we pay for your photos to make sure they look great!

6. Multi-Channel Marketing

Your home will appear on our website and dozens of other real estate sites including Zillow, Realtor.com, and Coldwellbanker.com to name three. We will market your home using both online and offline tactics that include:

Google, Social Media, TV, Email, Just Listed Postcards, For Sale Signs, Broker Open House, Open House(s), Dedicated Property Website, Photos, Videos, Virtual Walk-Throughs, 3D Tours

7. Offer Review

We will field and review all your offers and present them to you in an easy to understand format, so you can decide what’s most valuable to you (financing, timeines, risks, etc.). We will answer all your questions and explain any provisions that may not be self-explanatory.

8. Negotiation Advice

Negotiating on your behalf is a critical part of our service. We will work with the buyer’s agent to understand the situation and see whether their offer is negotiable? Our goal is to get you the highest price for your home. We consistently help sellers achieve outstanding results.

9. Deal Management

Selling a home comes with a set of tasks and deadlines that the buyer assumes as well as things you need to do to prepare to move out. We will manage the process, solve problems, and keep the transaction on schedule.

10. Constant Communication

Communication is the key to success, and the key to ensuring you have a great experience with us. That’s why we encourage our clients to call, text or email us whenever you need something. We love to spend time explaining things and answering every question you have. We will manage the deal from offer, to signed Purchase and Sale agreement, to closing, updating you along the way.